![]() ![]() Okay, now if you are ready to get past this “standard practice,” here are a few image carousel alternatives you can try: Too many offers together just say, “We don’t know what should be our top priority, so we dump them all together here and see which one works the best.” Take some responsibility, people! Decide the priority of your offers before you proceed any further. And carousels definitely are the offenders here. ![]() Like the proven conversion wisdom suggests, you should ideally have only one offer or call-to-action per page. Do you still think image sliders are a good idea?Īpart from posing a usability challenge, carousels stuff multiple offers in one place, which is a big conversion killer. Okay, I get it! Every department wants to have their special offer on the homepage.īut frankly, 1% clickthrough rate from an element which occupies major homepage real estate is a clear wasted effort. You can see how the image slider (the black area in the picture) hardly gets any attention by site visitors. The eye tracking example below from another source also validates this. They create banner blindness and are often easily ignored by users.This is especially annoying for users with motor skill disorder or dyspraxia. Automatic rotation makes the user lose control of their interaction with the site.The study highlights a couple of reasons why these believed-to-be “cool” design element are actually not good for your site’s usability or conversions: These rotating slides either get ignored by the user or further confuse them, thereby impacting the overall user experience and conversions on the website.Ī usability study by Nielsen Norman group confirmed that auto-forwarding carousels annoy users and reduce visibility. But thank god, there are others like me as well! I thought I’m the only one who couldn’t stand these automatic sliders. Now, I don’t even bother to scan any further than the first slide of image carousels. It’s just so irritating to try and hastily read what has been written before another slide takes over. I’ve lost track of the number of times I’ve tried to get hold of those running slides on a website. ![]()
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